Contact us

For tourism businesses that are interested in participating in the Swedish Welcome approach or who already participating, the primary contact is the regional advisor.

For general questions about Swedish Welcome, please contact West Sweden Tourist Board:
Marie Linde,

För regioner och samarbetspartners som är intresserade av att jobba med Swedish Welcome, kontakta bolagets styrelse:

The board for Swedish Welcome AB

Fredrik Lindén, Chairman

Telephone: +46–31 81 83 08

?Henrik Wester, Board member

Telephone: +46-21 481 82 54


Leif Wictorén, Board member

Telephone: +46-703 88 77 77


Karin Södergren, Board member

Telephone: +46-18 617 01 47

The method is owned by the Swedish Association Welcome and may only be performed in its entirety by Swedish Welcome’s authorised advisors.

The board for the Swedish Welcome Association 

Henrik Wester, Västmanland Tourism, – Chairman

Fredrik Lindén, West Sweden Tourist Board, – Board member

Leif Wictorén, Region Blekinge – Board member

Karin Södergren, Region Uppsala, – Board member

Other regional contact persons 

Lena Lejerström, Region Gävleborg,

Jonas Olsson, Region Halland,

Katarina Rönnbacka Nybäck, Region Örebro län,

Malin Thunborg, Region Östergötland (Visit Östergötland),

Leif Wictorén, Regionförbundet Blekinge (Region Blekinge),

Karin Ekebjär, Regionförbundet i Kalmar län,

Ola L Nilsson, STUA,

Mia Landin, Visit Värmland,

Oskar Wijk, Destination Småland AB,

Heléne Berg, Smålands Turism AB,