Contact us

For tourism businesses that are interested in participating in the Swedish Welcome approach or who already participating, the primary contact is the regional advisor.

For general questions about Swedish Welcome, please contact West Sweden Tourist Board:
Marie Linde,

For regions and partners who are interested in working with Swedish Welcome, please contact the company Board:

  • Lena Larsson, Board member
  • Fredrik Lindén, Chairman
  • Henrik Wester, Board member


The method is owned by the Swedish Association Welcome and may only be performed in its entirety by Swedish Welcome’s authorised advisors.

The board for the Swedish Welcome Association:

  • Henrik Wester, Västmanlands Municipalities and County – Chairman
  • Fredrik Lindén, West Sweden Tourist Board – Board member
  • Lena Larsson, Småland tourism AB – Vice Chairman
  • Karin Södergren, Region Uppsala – Board member