Swedish Welcome

Swedish Welcome offers a unique method of development for tourism operators. The method takes into account quality and hospitality, as well as ecological, economic and social development. Input from authorised advisors helps team leaders, managers or owners identify their company’s strengths and areas for improvement. The method is built on a hundred aspects divided into ten different areas; hospitality, guest information, interior and exterior, housekeeping, food and beverage, accessibility, security, equipment, governance and also energy, water and waste.

Through an unannounced visit and a booked meeting the advisor makes an analysis of the business and gives suggestions about how the tourism operator can act sustainably and give a better guest experience. The participant receives a written report as well as an introduction in how to use the Swedish Wecome method for their own long term development.

The Swedish Welcome logo shows that the tourism operator is serious about their work and that they are actively working for a better guest experience and sustainable development.

Read here, which tourism businesses have chosen to develop by using the Swedish Welcome method:

Swedish Welcome Participants

Tourism businesses that are interested in participating in Swedish Welcome are welcome to contact their regional advisor for more information.

From 2013-2015 Swedish Welcome was a members organisation that worked with the certification of accommodation and visitor experiences. Today, the method is used as a development tool. Swedish Welcome delivers the same advice and support but there is no longer any certified, public facing award. In the link below, we have chosen to publish earlier members with their award while we make the transition to the new approach during 2016.

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